Client: Endometriosis South Coast
Grassroots health charity supporting people with endometriosis and adenomyosis.

Status: Recruitment open; delivery and evaluation underway.

Services Used

  • Strategic storytelling

  • Programme communications design

  • Community engagement strategy

  • Recruitment and campaign messaging

  • Evaluation and impact planning

Why This Matters

With limited capacity, in-person awareness has depended heavily on one person’s time and energy. This Ambassador Programme expands that reach by training multiple people with lived experience to speak in schools, workplaces and healthcare settings — increasing awareness, reducing stigma, and creating a sustainable community network.

By building accessibility, evaluation and community trust into the programme from the start, the project is designed to be repeatable, scalable and sustainable, and Her Voice Communications is proud to support Endometriosis South Coast in delivering it.

Designing a Community Ambassador Programme for Endometriosis South Coast

The challenge

Endometriosis South Coast wanted to expand its impact beyond online awareness and create a sustainable, community-led programme that could:

  • Amplify lived experience safely and ethically

  • Reduce stigma around endometriosis and adenomyosis

  • Deliver education in schools, workplaces, healthcare, and community settings

  • Empower individuals with lived experience to become confident advocates

The organisation needed a clear structure, recruitment strategy, messaging framework, and delivery plan to make the programme viable, inclusive, and funder-ready.

My role

As PR Manager for Endometriosis South Coast, I led the communications planning for a 12-month Ambassador Programme. Working closely with the Founder, I supported the development of the programme structure, recruitment messaging, and delivery approach.

My work focused on recruitment communications, planning how ambassadors would be onboarded and supported, identifying suitable community settings for outreach, and embedding feedback and reflection into the programme from the outset.

What I delivered

Programme design & strategy

  • Designed a full 12-month programme timeline, from recruitment to evaluation

  • Defined programme phases, milestones, and success indicators

  • Embedded trauma-informed, inclusive, and accessible approaches throughout

Recruitment campaign & toolkit

  • Created Ambassador role description and application process

  • Developed recruitment messaging and copy

  • Wrote a multi-week social media recruitment campaign

  • Produced flyer and poster content with clear tone and accessibility guidance

Community outreach & partnerships

  • Planned delivery across schools, workplaces, healthcare, and community spaces

  • Identified and mapped outreach locations and partner organisations

  • Developed strategy for engaging high-profile ambassadors and influencers

Evaluation & sustainability

  • Built evaluation into the programme from the outset

  • Planned feedback collection, ambassador reflections, and impact reporting

  • Embedded reporting and sustainability milestones into the programme plan